IGAMING PRODUCTS

Apuesta Cloud Platform provides a full stack of modular products built to power modern iGaming operations – for both casino and sportsbook. Our platform is designed for flexibility, speed, and scalability, allowing operators to launch, manage, and grow their brands with full control.

From a robust Online Platform Core to advanced modules like Bonus Engine, Gamification, Analytics, Payment Gate, CRM, and Risk & Anti-Fraud – every component works seamlessly together. Whether you’re entering a new market or optimizing an existing project, our technology equips you with everything needed to increase player engagement, ensure compliance, and maximize business performance.

Online platform

The core of Apuesta Cloud Platform is a reliable, scalable online platform built to support both casino and sportsbook operations. It’s certified, cloud-based, and resilient — ensuring stable performance under high loads and in any jurisdiction. Operators have full control via an intuitive back office, allowing them to manage content, player flows, segmentation, and regulatory settings with ease.

Flexible configuration options make the platform adaptable to market-specific requirements. Whether you’re operating under a license or a white-label model, our infrastructure is designed for rapid deployment, continuous updates, and seamless integration with third-party services like games, payments, or KYC.

Bonus Engine

Our Bonus Engine is a no-code tool designed to let operators build, launch, and manage any bonus scenario – from classic free spins and cashbacks to complex retention mechanics. With full control over conditions, segments, reward types, and budget caps, the bonus engine adapts to any market need or user journey.

It’s flexible enough to handle multi-level promotions, scheduled drops, welcome bonuses, loyalty rewards, and even region-specific behavior. All bonuses are managed from the back office and applied automatically, reducing manual workload while supporting deep personalization.

Gamification

Our Gamification module helps operators boost engagement and player loyalty with interactive features like tournaments, lotteries, Lucky Wheels, missions, gift boxes, scratch cards, and more. All elements are managed through no-code configuration directly in the back office, allowing you to create customized experiences without technical overhead.

With flexible reward logic and event scheduling, operators can tailor gamified campaigns to match different player segments and local market behaviors. Whether it’s seasonal challenges or long-term loyalty programs, gamification increases session time, repeat visits, and overall player value.

Analytics

Apuesta Cloud Platform gives operators full access to casino and sportsbook data through built-in reports and external BI connections. You can track performance, monitor KPIs, analyze trends, and drill down into segmented player behavior in real time.

Our platform supports data export, custom dashboards, and integration with tools like Tableau, Power BI, and AWS QuickSight. It’s your data – and we give you complete freedom to use it for business intelligence, risk monitoring, marketing analysis, or financial reconciliation.

Payment Gate

Our PCI DSS-certified payment gateway ensures secure and optimized transaction processing for deposits and withdrawals. It supports flexible routing, custom limits, and fast reconciliation, helping operators maximize conversion and build player trust.

The system works with fiat and crypto, integrates with leading PSPs, and includes tools for risk checks and transaction monitoring. With full transparency and custom rules, you stay in control of your payment flow across markets and user types

Risk & Anti-fraud

Our Risk & Anti-Fraud module helps operators protect their business from multi-accounting, bonus abuse, identity fraud, and other threats. The system uses behavior-based rules, velocity checks, and segmentation to detect suspicious activity early.

Operators can define their own fraud rules, review risk flags, and automate blocking or flagging actions. Combined with bonus limits and withdrawal controls, it’s a powerful defense system that reduces financial loss and improves operational security.

CRM Tool

Our CRM Tool allows operators to manage player retention, segmentation, and messaging from a single interface. Use predefined filters or behavioral data to trigger automated emails, push notifications, or bonus campaigns based on player actions.

The tool supports full lifecycle communication – from onboarding and activation to reactivation and VIP management. Integrated with bonus and analytics systems, CRM becomes a key part of your marketing and retention strategy

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